Foreground — the finish
Post-production supervision
Post-production includes the edit, sound editorial, the mix, the color pass, visual effects finishing, music, and the creation of captions and delivery files. We supervise those stages as one connected schedule rather than as separate favors asked of different vendors. The editor needs a locked picture before the mix can start, and the mix needs a final dialogue track before it can finish. Color and visual effects each need their own review cycle with the director present. A streaming delivery has different technical requirements than a theatrical one, and we plan for both where the distribution window calls for it.
Midground — the market
Sales agency and festival strategy
Once a film is finished, a sales agent represents it to distributors and advises on territory, term, and platform. We prepare the materials that agent needs: a screening file, a festival strategy, a list of territories already placed, and a clean chain of title. A market premiere can be the right first step for a prestige release, while a genre feature may do better with a direct sales effort to the right buyers. The strategy depends on the film, the audience, and the current market, not on a fixed rule. We choose the path that fits the material.
Background — the window
Distribution window planning
A distribution window is the order in which a film reaches theatrical, streaming, and other platforms, and that order shapes marketing and delivery. A theatrical window calls for a DCP, a trailer campaign, and press materials built around the screen. A streaming window calls for platform specifications, key art in multiple sizes, and captions in the languages the platform requires. Planning the window during development means the shoot captures clean dialogue, usable stills, and poster-ready images. A film shot without those assets pays for them later at a worse rate.